Colors conquer hearts and capture eyes!
- Colors make your website pleasing to the eye.
- They help you to highlight sections.
- Many times we identify a brand thanks to its colors.
- They can be decisive for the image you want to convey.
How to use them strategically on your website to impact your audience.
1. Choose 2 or 3 colors maximum
If you are a crack with colors, you can afford to add more. But if not, two or three colors is more than enough to then make combinations, highlight sections, titles, etc.
2. Soft colors, better than strong ones
A website with some very well chosen flashy colors can be the bomb, but if we don’t do it right, it will be a disaster. That is why I always recommend soft colors. They are very pleasing to the eye and easier to combine.
3. Colors to make contrasts
In a web page it is always necessary to make contrasts. To highlight sections, titles, buttons. If we choose very similar colors, we will not be able to make contrasts between them.
In your color palette choose at least one color that is opposite to another or one darker than another.
4. White, your best ally
I’m in favor of using white for the background of a web page. Why?
If you add color to the entire background, it will be much more complicated to combine the rest of the colors for the different sections. On the other hand, if you use white for the backgrounds and you want to highlight a section in pink, for example, it will be easier. Give it a try and let me know. 😉
Tool to search and create your color palette
My favorite tool to search, create and make color combinations. You can use their search engine to find color palettes or inspiration. If you have an image that you really like its colors, you can upload it and it creates a palette from that image (I use this a lot, :P).
You can create a palette from scratch or add color codes, combine and create your own. You can create as many palettes as you want, without limits and save them in your library, so you don’t lose them.
